The Performance Advertisers’ Guide to Instagram
WHY ADVERTISERS ARE ADOPTING INSTAGRAM
Growing user base Instagram has gained popularity with advertisers because of its immense scale.
After recently surpassing 500 million active users, it’s expected that 50% of all social network users will be using the app by 2017. This growth has been driven by 18- to 29-year-olds who have embraced the visual nature of the app, finding it easy to use and fun to consume.
Mobile-first platform
Mobile is now the dominant way people consume digital media, making it a critical part of every marketer’s advertising mix. Mobile apps account for 52% of all time spent on digital media. For marketers, Instagram’s ability to provide access to a highly engaged and growing mobile audience is key.