Online Forum – give members access to in-depth information about a specific topic.
One of the great things about hosting one is the potential for user engagement.
Many times, an online course will go hand-in-hand with interactive quizzes, exams, homework and even discussion forums between students and teachers.
Members who want to seriously upgrade their skills or are interested in extracurricular learning will love this interactive and convenient format. It’s also a great way to show off your knowledge and establish yourself as an authority in your field.
If you are looking for a popular way to get people from all over the world to discuss different topics and form a sense of solidarity, create an online forum. Quality forums are so widely appreciated, it’s completely normal to turn one into an exclusive members-only space.
This model can be created by adding a private forum on to your website, and making it password protected. It’s a good opportunity to foster a strong connection with your audience and will develop a tight-knit community around your business or blog. You can also use this member list to send out dedicated emails, or organize occasional group events.
Display your forum as beautiful cards, or go for a classic layout. Easily customize to make it yours and you’ll look great on desktop and mobile.
Display your forum as beautiful cards or go for a classic layout. Easily customize to make it yours and you’ll look great on desktop and mobile.
A membership site is a great way to sell and deliver products. Perhaps you have a product that can be downloaded online, such as a book. Instead of simply delivering the product to your audience, urge them to become a member for access. This can be a way for them to gain exclusive offers in the future, or be the first to know about new products.
The same goes for online stores that deliver physical products. A membership option is a good way to keep customers satisfied and engaged by giving them access to special sales and offers.
Prepare content and registration
Before you launch and advertise your membership site, make sure you create awesome content. If you’re using the drip feed model, you’ll also need to plan out a content distribution schedule and check what third-party applications are available to help automate their delivery.
In addition, decide how you want your users to register. Will they sign up through email? Will you add an online form to your website? Will you create a landing page dedicated to membership signup? Make sure you set up this registration system before you start marketing and test it out a few times to ensure everything works properly. Your positive reputation will start with users experiencing a seamless signup process.
Market, market, market
Dedicate a good chunk of time and energy to digital marketing in order to get the ball rolling. The goal of these efforts is to reap member signups, but the benefit of doing this work go far beyond this. Even audiences who don’t sign up will become more conscious of your brand, thanks to the buildup surrounding your membership site launch.
Of course, you can always use the classic method and pay for advertising, but here are some other strategic ways to master online marketing for your membership site:
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Give them a free taste
Create a buzz on social media
Use affiliate marketers and influencers
Tap into your existing audience
Create a positive member experience
Interact with members
Strengthen your community
Emphasize strong customer service
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