21 Free Ways to Market Your Business Online
21 Free Ways to Market Your Business Online Marketing your business is essential if you want it to grow. But marketing costs a lot of money, and you may not have the budget for a high-priced ad agency or Internet marketing company.
Instead of all those high-priced options, you can look into free ways to market your company online. They exist, and they’re surprisingly effective. But best of all, they don’t cost anything but your time. You can use all of these strategies during off hours to make sure your company gets awareness and revenue.
Search Engine Optimization is the process of improving your website so that search engines like Google can read it more easily. SEO is kind of an umbrella term because it encompasses lots of different concepts.
The most important concept is using the right tags. Tags are bits of HTML code that tell web browsers, search engines, and other algorithms how to interpret your page. When you hear people talk about tags and SEO, you’ll probably hear the phrase “title tag.” A title tag () gives a webpage its title, like the title of a book. That tells search engines and readers what a page is about.
Search engines use title tags in their algorithm when they show search results to users. The title tags are always the largest bits of text in a page of search results, and they’re clickable so users can easily get to the page they want.
To implement SEO, you have to perform a site audit to see what your website needs. You can do that with a tool like Crawler. 21 Free Ways to Market Your Business Online 4 Crawler will tell you if you’re using title tags correctly. It’ll also give you other vital information like how well you use keywords. With a site audit, you’re ready to start using SEO to improve your site.
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