Crushing It with YouTube
Crushing It with YouTube – Part III – Optimizing Your Videos Optimizing your videos is essential if you want to stand out in the crowd.
You don’t have to have fancy technology to make a great video. Use the tips below to learn how anyone can create compelling and interesting videos for their YouTube audience.
Remember, YouTube provides even novices with the ability to create videos and upload them as simply as possible.
Making Videos with Your Camcorder
If you have a digital or analog camcorder, then you probably already know how to use it. It is easier to post videos to YouTube if you use a digital camcorder. All you have to do is shoot your video, download it, and upload it to YouTube.
If you use an analog video recorder, like the kind that uses older VHS tapes to record videos, you will probably have to use a converter box to create a digital copy of your video, which you can then upload to YouTube.
Once you upload your video, it’s time to improve on it. Sure, you can leave it as it is, but remember, if you take even a small amount of time graphically strengthening your video, you are likely to attract a larger audience. So, here’s what you do.
First, make sure you have access to some video editing software. You can acquire this inexpensively on the Web. One of the more common tools people use is Windows MovieMaker.
Once you have the right software, upload your video to the application. Once you do this you can edit your video all you want. Try saving multiple versions of it and testing it with users to see which they like best.
Now it’s time to make your video stand out. Add special effects, like interesting color schemes or fade in. Try adding titles or even chapters to your video. Put some music in the background. All of these small additions will encourage more people to look at and review your video.
If you are not sure what makes a good video, go to YouTube.com and check out their “featured videos” section. Find out what makes these videos stand out.
Is the content outrageous?
Does the author use multiple special effects?
Are subtitles or category titles included?
Take some notes about what you like and what you don’t. This will help you when you brainstorm ideas for improving your personal video.
Time To Upload
Now that you took some time to play with your video, it is time to upload it to YouTube. Make sure you save any changes you made to your video before you upload it. You also have to save your video in a format YouTube can use.
YouTube.com recommends you save your video with the following extensions for easier uploads: .MOV, .AVI, or .MPG files. These are common video formats most people find easy to use.
YouTube also recommends you use a video with a 320×40 resolution and one with an MP3 sound track. iv
You should be able to upload your video any way you like. If you use a digital camcorder, you can upload your video from the device to the website. YouTube even provides an alternative for users to send their videos to the site by e-mail.
One you upload your video; you will need to provide some description for it and tags so people can easily find it. The best way to create tags for your video is to come up with some catchy keywords people are likely to search for when looking for videos like yours.
You will also have to specify one or more categories under which YouTube.com lists your video.
Remember, the goal here is helping other users find your video quickly and easily. With millions of videos uploaded each day, you have to take time to ensure you label, categorize and tag your video correctly, so it stands out from the crowd.
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