Business Blogging Answered
Business Blogging Answered – Chapter 1: “I Thought Blogs Were on Their Way Out” Starting an online business? A wise word of caution and advice for you: Don’t overlook blogs and blogging.
At one time, blogs were considered the cutting edge of social media, but of late they’ve become almost blasé. After all, everyone’s doing it. Because everyone’s doing it, can blogging really be all that effective? How can one blog make a difference in a vast ocean of blogs on the Internet?
Statistics show there are 70 million WordPress blogs worldwide.1 Notice that’s WordPress blogs only, which doesn’t take into account other blog platforms such as Blogger. Seventy million is a lot of blogs!
Such statistics can be discouraging. You may be thinking, “What’s the use? Anything I submit will just get lost among so many others.” If this describes your opinion of blogs, you may be missing an integral component of your online business-building toolkit.
It’s not a matter of your blog competing with millions of others; it’s a matter of understanding how a blog site can work in your favor to increase your online exposure, build your personal brand, and grow your business.
Blogs are Unique
Keep in mind that blogs are quite unique in that they differ from your web site, your newsletters, bulk emails, and discussion forums. A blog can reach out to prospective clients and communicate with them in a friendly voice that is distinctively yours.