ALL ABOUT BABY BOOMERS
Explaining Baby Boomers’ Desire to Stay Young
The baby boomer’s desire to look young could be dismissed as mere vanity. However, desire means much more than that. It is not just the looks of youth, but also the ideals, enthusiasm, and optimism of youth that appeal to the baby boomers. Thanks to the baby boomers’ desire to look young and beautiful, the market is now flooded with beauty- and health-related services and products.